Web design & local SEO services · every price on one page
What I do, what it costs, and what you actually need.
Most people arrive thinking they need a website. Quite often they don't — they need the Google listing fixed, which is cheaper and faster. So this page starts by helping you work out which one you are, then shows every price with a buy button beside it. No sales call required to find a number.
Hablo español — vea esta página en español
Start here
Four situations. Find yours before you spend anything.
This is the part a sales call is normally for. It takes about a minute to read instead.
"I have no website at all."
Start with a build — Starter at $800 if you mainly need to exist properly online and be easy to call. Every build includes your Google Business Profile set up and connected, because a new site with no listing behind it won't get found.
"I have a site but the phone isn't ringing."
Don't buy a rebuild yet. Sometimes the site is fine and the Google listing is the whole problem — which is $300 once rather than $800 and up. The redesign page starts by talking you out of it, and I'd rather do that than take your money.
"I don't show up on Google Maps."
That's the Google Business Profile setup at $300, one time, no monthly plan attached. If you want it maintained afterwards — reviews requested and answered, services and categories kept current — that's the $300/month plan, and it's a separate decision.
"Everything works. I want more of it."
Then you're looking at the monthly plans rather than a build. Local Visibility at $300 is what most businesses want. Growth and Authority exist above it, and most people genuinely don't need them — I'll say so on the phone.
And a fifth situation worth naming. If your calendar is already full and you're turning work away, none of this is your problem. Raise your prices. That's free and it works this week.
One-time · you own everything
Website builds.
Every web design build includes mobile-first design, on-page SEO, a contact form, and your Google Business Profile set up and connected. You own the site, the domain and every login from day one, in writing.
Starter
For a business that needs to exist properly online and be easy to call.
- Three pages, mobile-first
- Basic on-page SEO
- Contact form
- Google profile set up & connected
Professional
For a business with real services that each deserve their own page.
- Five to seven pages, custom design
- A page per service
- Full on-page SEO plus schema
- Lead-capture forms
- Google profile optimised
Premium
For a business competing in a crowded market that needs the writing done too.
- Up to ten pages, custom design
- Copywriting included
- Landing pages
- Deeper SEO and structured data
Need more pages than a tier includes? They're $200 each, so you're not penalised for needing eleven instead of ten. The full add-on list is below. Online stores, booking systems or anything substantially past ten pages get quoted properly rather than squeezed into a package.
The cheapest thing that often works
Google Business Profile setup — $300, once.
No monthly plan attached and no website required. For a lot of local businesses this is the single highest-return thing available, because the profile decides whether you appear on Google Maps at all — and most are half-finished without the owner knowing.
What it includes
Categories researched against whoever currently outranks you, every service written out with descriptions, service areas set correctly, hours, photos, description, and the whole thing connected to your site.
Why it's often enough
The primary category alone is the highest-weighted relevance factor in local search, and when it's wrong Google gives you no warning at all. Your dashboard still says complete and verified.
Before you buy it
Send me your business name and I'll look at your listing for free and tell you what's missing. If it's a ten-minute fix you can do yourself, I'll tell you which ten minutes. The full checklist is here, free, no email required.
Monthly · cancel any time
Ongoing plans.
Website care and local SEO, month to month, no contract, no fee to leave. If you cancel, you keep the website, the domain and every login — there's nothing to escape from.
Care
Keeping a site you already have alive and current.
- Hosting, SSL, backups
- Security and platform updates
- Small changes when you need them
- A real person answering
Local Visibility
Everything in Care, plus the work that actually gets you found locally.
- Google Business Profile managed
- Reviews requested and answered
- Citations and NAP kept consistent
- On-page local SEO, ongoing
- A plain monthly report
Growth
For a competitive category where local visibility alone isn't moving it.
- Everything in Local Visibility
- New service and town pages monthly
- Local link building
- Structured data kept clean for AI search
There's one tier above this. The Authority plan at $1,000/month is a researched, sourced article published every week, for markets where publishing is genuinely what decides who wins — professional services, multi-location, competitive niches. Most local businesses should not buy it. If you're a contractor serving one town, your money does more in Local Visibility, and I'd rather tell you that than take a thousand a month for something that won't move your phone.
Priced, published, no call required
Add-ons, and what happens if you change your mind.
Almost nobody publishes these. You find out what an extra page costs after you've committed, which is exactly when you have the least leverage. Here they are up front instead.
| Add-on | Price | What it is |
|---|---|---|
| Extra page | $200 | A full page — designed, written and optimised, not a duplicate with the words swapped. For comparison, copywriting alone runs $300–$1,200 a page at market rates, and this includes the design and the SEO too. |
| Landing page | $600 | A single page built for one offer and one action, separate from your main site. For a campaign, a promotion or a specific service you want to test. |
| Copywriting for a page I didn't build | $350 | Rewriting a page on a site that already exists. For when the site is fine and the words are doing nothing. |
| One-off article | $400 | A researched, sourced, optimised article — every figure traced to a named source. Cheaper per article on the Authority plan, which is the point: $1,000/month is four of these. |
| Extra revision round | $150 | Two rounds are included in every build. Most projects never need a third. See below — this one's worth reading before you assume you'll need it. |
Two revision rounds, included
You see the site before it goes live and tell me what to change. That's round one. You look again and refine it. That's round two. In practice most builds are signed off inside that, because the intake form and the scope call happen before I start rather than after.
Why there's a cap at all
Because "unlimited revisions" isn't generous, it's vague — and vague favours whoever wrote it. Industry-wide, extra rounds run $100–$300 and scope changes add 25–50% to a project. I'd rather publish a number than absorb it quietly and resent the job.
What isn't a revision
Fixing something I got wrong is not a revision and never gets charged. Neither is a typo, a broken link or anything that doesn't match what we agreed. A revision is you changing your mind about something that was built to brief — which is completely fair, it just isn't free forever.
And what's genuinely new work
Adding a page, adding a service, changing the structure after it's built — that's a new page at $200, not a revision. I'll say so before doing it, not after, and you can decide whether you want it.
Things I don't do, and won't pretend to. Photography — a proper shoot runs $500–$2,500 and someone who does it for a living will do it better. Custom illustration and mascot logos. Anything on Shopify or WordPress. If your project needs one of those, I'll tell you on the first call rather than three weeks in.
If you want the detail
Three pages that go further than this one.
This page is the map. These are the arguments behind the web design and local SEO work, with the research attached.
Website redesign
What web design costs on a rebuild, how to keep your rankings through it, and an honest section on when not to bother. Written for someone who already has a site and doesn't like it.
Read the redesign page →Google profile management
What the $300 setup and the $300 monthly plan actually involve, why the primary category matters more than anything else, and what suspension looks like.
Read the profile page →For contractors and trades
Measured review medians by trade and town, so you can see whether your category is winnable before spending anything. Plumbers, electricians, roofers, HVAC, landscaping.
Read the trades page →Included in everything above
Whatever you buy, you own it.
The most common complaint about the big website companies isn't price or design. It's finding out — at the worst possible moment — that the site they paid for was never theirs. I put it in writing instead, in English or Spanish, whichever you'd rather read it in.
Why this matters →- Your domain is registered in your name. Not mine. It always was yours.
- You get every login. Hosting, Google, analytics, email — handed over, written down.
- No contract to escape. Monthly plans are month to month.
- No fee to leave. No transfer fee, no release fee, no ransom on your own website.
Questions about buying
What people ask before they pick one.
Do I have to buy a monthly plan with a build?
No. Buy a website, take it and go — it's yours. The monthly plans exist because most small businesses don't want to handle hosting, updates and their Google listing themselves, not because the site stops working without one.
Can I start with the $300 profile setup and add a site later?
Yes, and for a lot of businesses that's the right order. The listing usually moves faster than a website does, and it costs less to find out. Nothing about buying it first makes the build more expensive later.
What if I buy the wrong one?
Tell me within seven days and I'll refund it. Instant checkout is there so you don't need a sales call to find a price — it shouldn't punish you for guessing.
How many revisions do I get?
Two rounds, included in every build, and most projects sign off inside that because the scope call happens before I start rather than after. A third round is $150. Fixing something I got wrong isn't a revision and never gets charged — that's just the job. The full add-on list is here.
What if I need more pages than the tier includes?
$200 each. For reference, copywriting alone runs $300 to $1,200 a page at market rates, and that price includes the design and the SEO as well.
What happens after I buy?
You get a short form asking what your business does and who it's for. Within a day we talk — a quick call to confirm scope before I start. You see the site before it goes live and tell me what to change. Then I hand over every login.
¿Puedo hacer todo esto en español?
Sí, todo — las llamadas, el contrato y la página si usted quiere. El español es mi primer idioma y no cuesta nada extra. Aquí está toda la información.
Do you work outside the Treasure Coast?
Yes. I'm based in Sebastian, but two of the three projects in my portfolio were built entirely by phone and email — a clinic in North Carolina and an educator in Georgia. Prices are the same wherever you are. The towns I cover in person are here.
Free, takes about ten minutes
Still not sure which one you need?
Send me your business name and I'll look up your Google listing and tell you honestly what would help most — which is sometimes the $300 option and sometimes nothing at all. No sales call, no obligation, and you keep the answer either way.