Sebastian & the Treasure Coast
Website redesign for local businesses — starting with whether you need one.
You already have a site. It isn't bringing you work. Before you spend money replacing it, it's worth knowing whether the website is actually the problem — because about half the time, it isn't.
Free look at your site and your Google listing · No obligation
Three spots. Everyone below them gets a fraction of the calls.
Start here
You might not need a redesign.
Every web company's redesign page ends the same way: yes, you need one, call us. Here's the more useful version. Go through this list honestly. If you tick three or fewer, a rebuild is probably the wrong spend — fixes and your Google listing will do more for less.
You have to pinch and zoom on your phone
Most of your customers arrive on a phone. If the site wasn't built mobile-first, everything else on this list gets worse.
It takes more than three seconds to load
Only about half of websites pass Google's speed and stability thresholds, and those are still ranking signals — especially when you and a competitor are otherwise evenly matched.
People visit and don't call
The most common reason businesses rebuild is a site that gets traffic and produces nothing. If your phone number isn't visible on every screen, that's often the whole fix.
You can't update it yourself
If changing your hours means emailing someone and waiting a week, the site is a liability. Most of them end up with wrong information for years.
It doesn't say what you actually do now
Services change, towns get added, the business grows. A site describing who you were four years ago costs you the jobs you want today.
You avoid sending people to it
This is the honest one. If you'd rather text a photo than send your link, you already know the answer and you don't need a checklist.
Three or fewer? Call me anyway and I'll tell you what to fix. Sometimes it's an afternoon of work, sometimes it's your Google Business Profile and not the website at all. I'd rather give you that answer for free than sell you a rebuild you didn't need — the referral is worth more to me than the job.
What a redesign costs
$800 to $3,000. And here's why that's a fraction of what you've been quoted.
If you've looked this up, you've seen numbers like $3,000 to $75,000, and averages quoted in the tens of thousands. Those are real numbers for real agencies. They're not what a five-page site for a local business should cost, and here's the honest arithmetic behind the difference.
There's one of me
No office lease, no account managers, no sales team, no project coordinator. Agency pricing carries all of that before a single hour of design happens. You're paying for the work and nothing else.
I hand-code the pages, on a platform that handles the rest
Your pages are written in real HTML and CSS — not a template with your logo dropped in. What I don't do is rebuild hosting, security and a content system from scratch for every client, because the platform already does that well and you can edit your own site afterwards. That's where agency budgets disappear, and most local businesses are paying for it without needing it.
I don't pad the scope
No discovery phase that produces a slide deck. No brand workshop. A conversation, a plan, and a site. If your project genuinely needs more than that, I'll tell you and quote it properly instead of stretching a package.
Where the price lands. Three pages rebuilt, mobile-first, with your Google Business Profile set up and connected: $800. Five to seven pages with a page per service, lead forms and full local SEO: $1,500. Up to ten pages with the writing done for you and SEO across multiple towns: $3,000. Online stores, booking systems and larger builds are quoted separately — those are real projects and I'd rather price them honestly than squeeze them into a package.
The question nobody answers
Will a redesign hurt my Google rankings?
It can, badly, and it happens constantly. It's also entirely avoidable. If you have any search history worth keeping, this is the part of the job that matters most — and it's the part cheap rebuilds skip because you can't see it.
Redirects on every page, not just the homepage
The classic failure. Someone redirects the homepage and forgets the pages underneath it. Google drops those pages, and the sites that linked to them notice the dead links and repoint them at your competitors. That part doesn't come back.
Keeping the parts you can't see
Page titles, descriptions, image alt text, structured data. Rebuilds routinely wipe all of it, and with it the signals telling Google what each page is about.
Not launching a site that's hidden
Sites are built with search engines blocked so the unfinished version doesn't get indexed. If that setting stays switched on at launch — and it does, more often than you'd think — your new site is invisible and nobody notices for weeks.
Not deleting content that was working
Cleaner usually means shorter. Shorter usually means fewer questions answered. Pages that ranked for specific searches stop ranking because the answer isn't on them anymore.
Not making it slower than what you had
New themes, animations, sliders and big images can undo the speed of the site you replaced. A prettier site that loads slower is a worse site.
Watching it after launch
I keep Search Console open for the weeks after a launch, because problems show up there before they show up in your phone not ringing.
The short version: done properly, with redirects mapped, metadata preserved and speed protected, a redesign holds your rankings and usually improves them. Done carelessly, it erases years of work in an afternoon. Ask anyone you're considering how they handle redirects. If the answer is vague, keep looking.
If you're stuck
Can't get your logins? That's more common than you think.
A lot of people who call me don't have a website problem yet — they have an access problem. The person who built it stopped answering. The domain is registered in someone else's name. The company that hosts it wants a fee to release anything. Sometimes nobody knows where the site even lives.
You can usually get it back. Domains can be recovered by the registered owner, hosting can be identified, and a site can be rebuilt from what's publicly visible even when the original files are gone. Call me and I'll tell you what's recoverable before you pay anyone anything.
Talk it through — (754) 303-2831- Your domain goes in your name. Not mine. If it's currently in someone else's, getting it back is step one.
- You get every login, written down. Hosting, domain, Google, analytics, email.
- No contract to escape. Monthly plans are month to month.
- No fee to leave. No transfer fee, no release fee, no ransom on your own website.
- You can edit it yourself. Or have me do it. You're not locked into asking permission.
How a redesign goes
Four steps, about two to three weeks.
Step 1
I look at what you have
Your site, your Google listing, your speed scores, and what you currently rank for. Free, and you get the answer whether or not you hire me.
Step 2
We agree what's worth keeping
Not everything should be rebuilt. Pages that earn traffic get preserved and improved, not thrown out because they're old.
Step 3
I build it, you review it
You see the new site before anything goes live and tell me what to change. Nothing switches over until you're happy.
Step 4
Launch, with the redirects mapped
Every old page points to its new home. Titles and structured data carried across. Then I watch Search Console for a few weeks to make sure nothing slipped.
Questions
What people ask before rebuilding.
How do I know if it's the website or the Google listing?
Quick test: search your own service plus your town on your phone, from somewhere other than your shop. If you don't appear in the map box at the top, that's a Google Business Profile problem and a new website won't fix it. If you do appear but nobody calls, that's a website problem. Most businesses have some of both, and the profile is almost always the cheaper half to fix.
Will I lose my Google rankings?
Not if it's done properly. Every old page gets a permanent redirect to its new address, page titles and structured data get carried over, and content that's earning traffic gets kept. Done that way, a redesign usually improves rankings because the new site is faster and better organised. Done without redirects, it can erase years of work overnight.
What if I don't own my domain or can't get my logins?
That's fixable more often than people expect, and it's worth sorting out before you spend money on anything else. Call me and I'll tell you what's recoverable and what isn't. However it ends up, anything I build is registered in your name from day one.
Why is this so much cheaper than the quotes I've had?
There's one of me, and I don't carry an office, account managers or a sales team. The pages themselves are hand-coded in HTML and CSS — what I skip is rebuilding hosting, security and a content system from scratch for every client, because the platform handles that and you can edit your own site afterwards. Agency pricing carries all of that overhead before a single hour of design happens.
Can you keep my current design and just fix it?
Sometimes, yes, and it's cheaper. If the structure is sound and the problem is speed, mobile layout or missing calls to action, fixing beats rebuilding. I'll tell you which one you're looking at.
How long does it take?
Usually two to three weeks from the intake form. Bigger sites take longer, mostly depending on how fast content gets approved.
What areas do you cover?
Sebastian, Vero Beach, Palm Bay, Melbourne and Fort Pierce, plus the smaller communities between them — Gifford, Winter Beach, Indian River Shores, Roseland, Wabasso, Micco, Barefoot Bay, Malabar and Fellsmere. Indian River, Brevard and St. Lucie counties.
Free, takes about ten minutes
Send me your website and I'll tell you the truth about it.
I'll look at your site, your speed, and your Google listing, and tell you what's actually costing you calls. If the answer is "fix three things and leave the rest alone," that's what I'll say — and I'll tell you which three.