Website redesign cost: what you'll actually pay in 2026
What a small business website redesign costs, what drives the price, the mistake that costs the most, and my own published prices next to the other ways to get the job done.
This article is also in Spanish: Cuánto cuesta de verdad un sitio web
A small business website redesign usually ranges from the price of a builder plan, if you rebuild it yourself, to several thousand dollars for a custom, done-for-you rebuild. My own redesigns run $800 to $3,000.[1] Sites with online stores, booking systems or many more pages cost more.
Where your project lands depends on four things:
- how many pages you have
- how much of the old site is worth keeping
- who writes the words
- who does the work
I'm Dennis. I run a one-person web design studio in Sebastian, Florida. I publish my package prices, so I'll show you mine below, next to the other ways to get the job done.
- Redesign or rebuild: which one are you paying for?
- What drives the price of a website redesign
- The three ways to pay for a redesign
- The redesign mistake that costs the most
- What I charge for a website redesign in Sebastian and Vero Beach
- How to tell whether a redesign quote is fair
- Questions people ask about website redesign cost
Redesign or rebuild: which one are you paying for?
"Redesign" gets used for two very different jobs.
- A refresh keeps your pages, your words and your URLs, and changes how the site looks and works on a phone. It is the cheaper job.
- A rebuild starts over: new structure, new pages, often a new platform. It costs more, and it carries more risk, because every old address that changes has to be pointed at its new one.
Most small business sites I see need something in between: the good pages kept, the dead ones cut, and the services that actually pay the bills given a page each.
What drives the price of a website redesign
Page count
Every page has to be designed, built, written and checked on a phone. Ten pages is several times the work of three pages, and the price follows.
Content: the cost quotes often leave out
The words and photos are usually the slowest part of any redesign. If you write your own copy, the project waits on you. If the designer writes it, that time is in the price. Ask every person who quotes you whether writing is included.
Who does the work
You are paying for skilled time. For context, the U.S. Bureau of Labor Statistics lists the 2025 median pay for web developers and digital designers at $99,520 per year.[2] That is what an employee earns before an employer adds overhead. A freelancer or agency billing more than that per hour is not automatically overcharging. They are covering software, insurance and the hours nobody bills for.
What has to move
Online stores, booking tools, member areas and blog archives all have to be carried over and tested. Every one adds hours.
The three ways to pay for a redesign
Do it yourself on a website builder
The cash cost is just the builder's plan. The real cost is your time, plus whatever business you lose while the old site limps along. A builder site can be perfectly good. The risk is a site that looks finished but has no clear service pages and no plan for the old URLs.
Hire a freelancer
One person designs and builds the site, and you talk to that person the whole way through. Prices vary widely, so compare what is included rather than the headline number.
Hire an agency
You get a team: a strategist, a designer, a developer, a project manager. That is worth paying for on a large or complicated site. For a ten-page site for a local service business, you are often paying for layers you don't need.
The redesign mistake that costs the most: losing your old pages
When page addresses change and nothing points the old ones to the new ones, visitors and search engines hit dead ends. Google's own guidance is direct: when a page's URL changes, it recommends "a permanent server-side redirect whenever possible."[3]
Before I launch any redesign, I list every page on the old site and map each one to its new address. Ask anyone quoting your redesign whether redirects are part of the job. If the answer is vague, that is your answer.
What I charge for a website redesign in Sebastian and Vero Beach
My prices are the same for a redesign as for a new site, and they are published on my services page:[1]
- Starter: $800 one time, 3 pages. Mobile-first, basic on-page SEO, a contact form, and your Google Business Profile set up and connected.
- Professional: $1,500 one time, 7 pages. Custom design, a page per service, full on-page SEO plus schema, lead-capture forms, and your Google profile optimized.
- Premium: $3,000 one time, 10 pages. Custom design with copywriting included, landing pages, and deeper SEO and structured data.
Extra pages are $200 each. Online stores, booking systems and larger builds are quoted separately.
Most redesigns go live two to four weeks from the intake form: about two to three weeks for Starter, three for Professional, and three to four for Premium. Bigger sites take longer, mostly depending on how fast content gets approved.
The cost after launch
A website keeps costing money after it goes live: hosting, security, updates and small changes. My Care plan is $150 a month and covers hosting, SSL, backups, security and platform updates, small changes, and a real person answering. It is month to month, with no contract.
How to tell whether a redesign quote is fair
Ask these five questions of every quote, including mine:
- How many pages are included, and what does an extra one cost?
- Who writes the words?
- Are the old page addresses redirected to the new ones?
- Who owns the site, the domain and the logins when it's done?
- What does it cost per month after launch, and what does that cover?
A quote that can't answer all five may not be cheaper. It may just not have told you the rest of the price yet.
Questions people ask about website redesign cost
How much does it cost to redesign a small business website?
Anywhere from the price of a builder plan if you rebuild it yourself to several thousand dollars for a custom, done-for-you rebuild. My own redesigns run $800 for three pages, $1,500 for seven and $3,000 for ten.
What does it cost just to update a website?
It depends on the size of the update. Small changes to text, photos or hours are covered by my $150-a-month Care plan. New pages are $200 each. If the whole site needs to look and work differently on a phone, that's a redesign, and the package prices above apply.
Is it cheaper to redesign than to build a new site?
Sometimes. If your pages, writing and structure are still sound, a refresh costs less. If the old site has to be torn down and replanned, a redesign costs about the same as a new build.
How long does a website redesign take?
For the small business sites I build, usually two to four weeks from the intake form, depending on the package. The biggest variable is how quickly content gets approved.
Will a redesign hurt my Google rankings?
It can if old page addresses are dropped without redirects. Mapping every old URL to its new one before launch helps protect the traffic you already have. No one can promise a ranking, but you can avoid throwing away what you've earned.
Do you work with businesses outside Sebastian?
Yes. I work with businesses up and down the Treasure Coast and Space Coast, including Vero Beach and Melbourne.
- Top Three Web Design. Services and prices. Source for my package prices, page counts, extra page price, turnaround and Care plan. Checked October 21, 2026. topthreewebdesign.com/services
- U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: Web Developers and Digital Designers. Source for the 2025 median pay of $99,520 per year. Checked October 21, 2026. bls.gov
- Google Search Central. Redirects and Google Search. Source for Google recommending a permanent server-side redirect whenever possible. Checked October 21, 2026. developers.google.com
Want a real number for your site?
Send me the address of your current site and I'll tell you which package fits and what, if anything, would cost extra. My package prices and add-ons are on my services page. Anything that needs a custom quote, like an online store, I'll tell you up front.
