He came with a weed-eater, his son, and the start of a customer
list. The research turned up the one job every other crew turns
down — so that became the business. Prices published from $75.
A painting company with fourteen services, five-star reviews and
a video library — and call buttons that dialed a number one digit
off. What the audit found, what the rebuild fixed, and what I told
him he didn't need.
A hair loss clinic with a 5.0 rating and ten years of results —
and a website that never mentioned half of what she treated.
Three weeks after the rebuild she reported a new booking most
days, and skin care appointments she'd never had.