Where AI actually looks for a local business
82% of AI citations come from earned media, not your own site. And directories reach 46.3% of ChatGPT citations on "best of" queries.
How to get cited by AI, and how to know it worked
The strongest lever measured was quoting credible sources — a 41% visibility lift. Adding statistics was next at 31%. The practical list, and how to measure it.
Is AI SEO worth paying for? What the studies actually found.
Published rates run from $2,500 to $35,000 a month, much of it for schema markup and llms.txt. The strongest test of that found no measurable effect.
Why ChatGPT has never heard of your business
ChatGPT recommended 1.2% of chain and franchise locations. Google’s map pack showed 35.9%. What the evidence says — and what it says about the price.
