His “Free Estimate” buttons dialed the wrong number. For years.
A painting company with fourteen services, five-star reviews and
a video library — and call buttons that dialed a number one digit
off. What the audit found, what the rebuild fixed, and what I told
him he didn't need.
A website redesign that produced bookings she'd never had. For a service she already offered.
A hair loss clinic with a 5.0 rating and ten years of results —
and a website that never mentioned half of what she treated.
Three weeks after the rebuild she reported a new booking most
days, and skin care appointments she'd never had.
Cómo aparecer en Google Maps, paso a paso
La guía completa para hacerlo usted mismo en una tarde. La categoría que decide todo, y por qué Google nunca le avisa si está mal.
Cuánto cuesta de verdad un sitio web
La mediana de un sitio hecho por un independiente es $7,750. Con agencia, $17,050. De dónde sale esa diferencia y qué le esconden.
¿De quién es su sitio web, de verdad?
En Estados Unidos el dueño de una obra es quien la creó, no quien la pagó. Pagar completo no le da la propiedad si no firmó nada.
¿Necesita un sitio web, o solo arreglar su Google?
De cada 1,000 búsquedas en Google, solo 276 llegan a un sitio web. Le explico cuál de las dos cosas necesita, y en qué orden conviene gastar.
Si su negocio solo existe en inglés, la IA no lo ve
Un estudio de 1.3 millones de citas encontró una diferencia del 431% entre los sitios con versión en español y los que no la tienen.
Where AI actually looks for a local business
82% of AI citations come from earned media, not your own site. And directories reach 46.3% of ChatGPT citations on "best of" queries.
How to get cited by AI, and how to know it worked
The strongest lever measured was quoting credible sources — a 41% visibility lift. Adding statistics was next at 31%. The practical list, and how to measure it.
Is AI SEO worth paying for? What the studies actually found.
Published rates run from $2,500 to $35,000 a month, much of it for schema markup and llms.txt. The strongest test of that found no measurable effect.
Why ChatGPT has never heard of your business
ChatGPT recommended 1.2% of chain and franchise locations. Google’s map pack showed 35.9%. What the evidence says — and what it says about the price.
The 90-day plan to stop paying for leads
Don't cancel anything yet. Contractors who quit a lead platform cold usually end up back on it within a quarter. Here's the order that works.
Google Local Services Ads: the badge changed in 2025
The green Google Guaranteed checkmark is gone. So is the $2,000 money-back guarantee. Guides published this year still say otherwise.
Why the same lead goes to five contractors.
It isn't a glitch and it isn't bad luck. Selling one homeowner's phone number to several contractors at once is the business model.
What contractor leads actually cost in 2026
Angi quotes a price per lead. Thumbtack quotes a price per quote sent. Neither is the number that decides whether you're making money.
Is a Website Redesign Worth It? What the 2026 research actually says.
Almost every article about website redesigns was written by somebody who sells them. Here's the version with the sources attached, including the parts that argue against spending the money.
The Google profile checklist most local businesses never finish.
One field on your Google Business Profile outweighs everything else — and when it's wrong, your dashboard still says complete and verified.
Website redesign cost: what you’ll actually pay in 2026
A small business website redesign can cost anything from a builder plan to several thousand dollars. Here’s what drives the price, the mistake that costs the most, and my published prices: $800 to $3,000.
Do I own my website? Paying for it doesn’t settle it
If a designer built your website, you own what your contract says you own, in writing. Paying the invoice isn’t enough on its own. Here’s what US copyright law says, and a 10-minute check you can run today.
